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Fries With That
Wed October 31, 2012
Burger King Plans Home Delivery In Miami
If you're lucky enough to live within a 10-minute drive of a Burger King, your life is about to get even sweeter.
BK is rolling out a home delivery program. It starts this week with six urban restaurants in Miami and will expand gradually to about three dozen other stores in Miami-Dade and Broward counties by the end of the year.
Elaine Walker of the Miami Herald wrote about the BK Delivers program and its ground rules:
Delivery orders require a $10 minimum and a service fee, typically $2. Stores won’t deliver fountain sodas, ICEE beverages, shakes, soft serve ice cream desserts, coffee or breakfast items, but fruit smoothies, bottled water and soft drinks are available. Hours and pricing may vary by location, although most participating restaurants will offer delivery from 11 a.m. to 10 p.m.
The goal is to offer consumers another alternative to pizza and neighborhood restaurants. Other national chains have experimented with the idea, but it has never really gained traction. “Hamburgers and especially french fries have historically not traveled well,” said Dennis Lombardi, an industry consultant with WD Partners.
But, don't worry, the hamburgers will travel a little better now that BK has developed new thermal packaging.
Miami is Burger King's home market but not, apparently, its launch pad. It already offers home delivery in Washington, D. C., not to mention Peru and, so help us, Turkey.