The Florida Grand Opera has gone digital for National Opera Week.
The week celebrates the vibrance and culture of the art form in America today. But as the FGO's approach to participating in the week illustrates, there is a marked difference in how they are working to reach new audiences, as compared to the past.
Digital programming has now taken center stage at the organization with a range of free activities "designed to engage novices, opera lovers and everyone in between" on online platforms. Twitter, Facebook, and podcasting are all part of the this week's special programming.