By day, Arlene Delgado is an ad designer who deals with things like web design, branding and logos.
But when the sun goes down, she sometimes turns into somewhat of an ad avenger.
The Miami native says she's been aware of ads around her all her life from the usual suspects - billboards, banners, murals, and bus stops.
But she wanted to turn the tables a bit by with words that aren't so commercial.
She points and then reads out loud one of her creations, inspired by a Tarot card.
'Judge fairly, speak truth and never waiver from your standards.'
"We're constantly bombarded by all these messages. Everyday." says Delgado, 24. "Sometimes, against our own will. And I thought it would just be nice to have messages that weren't trying to sell you anything and were just up to make people feel good, to empower people and elevate the human spirit."
So with a few hundred dollars of her own money, Delgado's friends don gas masks and paste her posters places like Kendall, Wynwood and South Miami.
All legal, as long as she has the permission of the building owner, says Miami Police Major Delrish Moss.
"But basically, your right to be an artist stops when your canvas is owned by someone who doesn't want it," says Moss.
Delgado remains coy about her method.
"I mean this, these posters are posted with environmentally friendly wheat paste, so they can be taken down, they can be torn down. You know, eventually, they're going to wear away. It's nothing permanent, it's nothing toxic to the environment, " said Delgado.
Her next project? A series of posters with famous quotes from famous people.