The Sunshine Economy
6:00 am
Thu August 29, 2013

The Sunshine Economy: The Fight For Your Spending

Click the play button above to hear the radio segment from The Sunshine Economy: Retail on August 26 with host Tom Hudson. The show airs every Monday at 9 a.m. on WLRN 91.3 FM.

Of course you shop online. You're a digital consumer. You're on the Internet right now. You are a savvy shopper, looking for the right product at the right price and you want it fast and easy. Point, click, buy.

Credit freedigitalphotos.net

But you're in the minority. The vast majority of retail sales across the nation take place at brick and mortar stores. While Americans spend about $1 trillion per quarter in the retail industry, only a nickel of every dollar is spent online. But in the fight between online and in-store retailing, online spending is growing faster, much faster.

RELATED: The Sunshine Economy: Retail

WLRN's Sunshine Economy spoke with South Floridians about their online buying habits. Price, selection and convenience are the most common reasons shoppers go online. But so is service. And that may serve as a warning for retailers across the region looking to compete with cyberspace giants.

The Sunshine Economy series is sponsored by Kaufman Rossin and Companyone of Florida's largest independent accounting firms.