What's in a name change? Plenty, when the new moniker also signals an "emotional change," as is the case with the soon-to-be-unveiled South Florida Science Center and Aquarium. The entity is a rebranding of the popular South Florida Science Museum. The longtime Palm Beach County institution hasn't received a makeover since its completion in 1969 (which represents an eternity in a region that is eager to "spruce up appearances" on the regular.)
At the recent WLRN/Miami Herald-sponsored Town Hall on Session 2013 panelist Sen. Jack Latvala mentioned the need to focus on science and technology education to better prepare Florida's kids for a tech-centric global job market. It's a point echoed by Lew Crampton who serves as president and chief executive officer for the South Florida Science Museum.