The three-month period ending in September brought almost 23 million visitors to Florida. That's the highest number ever for a third quarter.
The state is on pace to welcome about 95 million tourists in 2013. That would be a record, but shy of the 100-million goal the governor’s office was hoping for this year.
And it’s not just about the theme parks. Many visitors are hitting Miami, Fort Lauderdale, and Palm Beach from international destinations.
Florida gets about 87 million visitors a year. The nonprofit research group Florida Taxwatch wanted to know what would happen to the economy if that number reached 100 million.
The group did a study. The results suggest 121-thousand jobs would be created and other good things would happen to the economy.
So, the report recommends that the Legislature allocate more money for advertising.